Commercial lettering & DOT marking
DOT-compliant truck lettering, priced clearly.
Need USDOT numbers or company lettering without a full wrap? Vinyl Alchemy installs cut-vinyl marking and identification where your trucks park. Registered company name and USDOT number on both doors starts at $325 for the first truck. Additional trucks at the same stop are priced below.
Packages and prices
| Package | First truck | Each additional truck, same stop |
|---|---|---|
| DOT markingRegistered name and USDOT number on both doors, one color | $325 | $225 |
| Commercial letteringDOT marking plus phone number and services line on both doors; name, phone, and services line on the rear glass; one color | $525 | $425 |
| Identity packageTwo-color logo and lettering on both sides, plus the rear glass | $695 | $595 |
Prices include layout, film, and installation at your location. Need printed graphics, a partial wrap, or a new logo? See our pricing guide.
Open trailers
Landscape and utility trailers with mesh sides can’t take vinyl, so we put your name there on printed aluminum panels instead, laminated and bolted to the outside of the mesh or the back of the trailer.
- Side panels: $645 and up for the pair, installed in the same visit as your truck
- Rear panel: $195 and up for a single printed panel, 12″×36″ or larger, for the back of the trailer
- $50 off each panel option when you add it to DOT marking or commercial lettering in the same visit
- Panels installed on their own, without a truck visit, are quoted separately
- Your name, phone number, and one line saying what you do, lettered large enough to read from the next lane
- Panels unbolt and move to your next trailer
- Send a photo of each trailer side first. Racks, toolboxes, and gates change where panels can go.
What the marking rule requires
Under 49 CFR 390.21, every commercial motor vehicle it covers must show:
- Your legal name or a single trade name, exactly as registered with FMCSA
- Your USDOT number, preceded by “USDOT”
- Both sides of the vehicle
- Letters that contrast sharply with the background
- Legible in daylight from 50 feet while the truck is parked
Georgia intrastate carriers add “GA” after the number. We check your registered name and number against FMCSA before we cut anything. If what’s on your doors now is handwritten, magnetic, or peeling, we replace it.
More than one truck
- Each additional truck done in the same visit, at the same location, with the same layout, is $100 less.
- Mixing packages? The highest package is full price once. Every other truck is $100 off its own package price.
- A different name, color, or design on another truck is a new layout and pays the first-truck price.
- Five or more trucks gets a written quote.
Booking
- Paid in full at booking, with a written scope before we schedule.
- Trucks must be clean and dry when we arrive.
- A truck that isn’t there or isn’t ready becomes a new visit at the first-truck price.
- We’re Atlanta based and travel nationwide.
Commercial wraps & fleet branding
Fleet graphics that work for your business.
From door logos and partial wraps to full fleet graphics, our commercial services scale from one work truck to a repeatable visual program.
From a door logo to a full visual system
Commercial work can be as restrained as identification lettering or as comprehensive as a full printed wrap. Coverage is selected around budget, visibility, vehicle shape, and how the vehicle is actually used.
- Lettering, logos, and spot graphics
- Partial and full wraps
- Window perforation where appropriate
- Cars, pickups, cargo vans, Sprinter-style vans, box trucks, trailers, and specialty vehicles
- Removal and replacement of previous branding
Design that survives the vehicle
The layout is built around doors, handles, windows, wheel wells, hinges, rivets, and panel breaks. A flat proof is only useful if it becomes a readable vehicle.
Already have vector branding? We can work from production-ready files. Only have a small JPG pulled from a website? We will identify whether it needs cleanup, vectorization, or a broader brand rebuild before it is enlarged to van size.
A clean cargo van is one thing. A truck covered in curves, handles, hinges, rivets, and bad decisions is another.
The production path
Brand review and measurements lead to design, proofing, print production, lamination, preparation, installation, and final inspection. Approved master files make later repeat vehicles faster and more consistent. Installed work carries a 12-month workmanship warranty; see what it covers.
- Brand and file review
- Vehicle measurements and coverage planning
- Proofing before production
- Print, laminate, preparation, and installation
- Archived approved files for repeat production
Rebrands and takeovers
Taking over a previously branded fleet? Existing graphics are assessed for age, adhesive, and surface risk, and removal is scoped into the project in writing before new branding goes on.
Fleet graphics: one brand, different bodies
A pickup, cargo van, box truck, and trailer do not share the same canvas. Fleet master design establishes the pieces that must stay consistent and the layout rules that can adapt.
- Master production files
- Color and placement consistency
- Mixed makes, models, and vehicle sizes
- Fleet numbers, driver IDs, and unit identification
- Replacement graphics and new vehicles added later
Fleet graphics installation without unnecessary gridlock
Vehicle availability, required completion dates, and acceptable downtime are planned before production. Larger groups can be quoted with phased installation when the schedule and project allow it.
- Vehicle inventory and condition review
- Identical-versus-mixed vehicle planning
- Phased installation options
- Current graphics and removal assessment
- Future fleet-growth planning
What to send for a useful estimate
Include the company name, vehicle quantity and types, whether vehicles are identical, current graphics, target date, design needs, available brand files, and whether installs can be phased.
Walk around a finished unit
A finished fleet vehicle, edge to edge — panel alignment, handle work, and print quality you can pause and inspect. This is what leaves our shop.
Commercial wraps can be fun
A work vehicle doesn’t have to be plain. Go all the way with a full color change like this Explorer, or start smaller with lettering and a logo — our DOT marking and lettering packages start at $325.
Before — factory white
Factory white paint, before the color change.
After — full color change
Full color-change wrap in light blue, finished with script business lettering on the sides and liftgate.
The finished Explorer in daylight.
More angles: finished front, factory white before, finish detail, and the finished Explorer in the shop.
Your vehicle can be a business advertising investment
Commercially branding a vehicle you own personally may qualify as a business advertising expense.
Under Internal Revenue Code §162, ordinary and necessary expenses of advertising an operating business are generally deductible, and Treasury regulations specifically list advertising among deductible business expenses.
Qualifying commercial graphics can include business logos, contact information, promotional lettering, partial wraps, and full commercial advertising wraps.
Because the graphics are an advertising cost rather than a vehicle operating cost, the vehicle does not necessarily need to be used exclusively for business for the graphics expense itself to qualify.
Important: Commercial graphics do not make personal driving, commuting, or vehicle ownership expenses deductible. The IRS addresses this directly in Publication 463.
This is general information, not tax advice. Consult your tax professional about the deductibility of your specific project.
Sources: IRC §162(a); Treas. Reg. §1.162-1(a) and §1.162-20(a)(2); Rev. Rul. 92-80; IRS Publication 463 (“Advertising display on car”); IRS Publication 334, Chapter 8.